The Mr G unit masquerades as a giant, immutable obelisk, but with a twist. As store visitors approach it, an aperture gradually opens to reveal the ultimate G Shock watch, one of only 200 made.
The Tech-watch unit uses projection mapping onto an oversized model of a blank watch. Key features of three of CASIO's premium brands are animated across the 3D surface in a novel way. Visitors can select brands by pressing buttons on the unit, and the content can be updated seasonally.
As well as producing two display cases for the CASIO concept store, Clay created content to be projected around the shop.
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