The British Music Experience

AEG, the O2

March 2009

Exhibition Designers:
Land Design Studio


Interactive Timelines covering 1945 to the present day span the outer walls of the circular exhibition space which is split into 6 musical eras, each with it's own space coming off the central core.

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Where it's at

Ever wondered if a famous Pop Star came from your town?

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Hey DJ!

A unique and engaging way to rummage through dance music history.

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Containing over 500 objects, with everything from Acker Bilk's clarinet to Amy Winehouse's dress, the BME's permanent collection of memorabilia is organized into 21 individual showcases spread throughout the museum.

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Anatomy of a Pop Star

Using a novel statue interface, visitors can discover the team of expertise that lies behind the modern Pop Star.

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Gibson Interactive Studio

A suite of interactive music pods where visitors can get tuition and play along with their favourite artists on an instrument of their choice.

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Generative Soundscape

Using our proprietary generative audio software 'Pure Events', Sally Rogers and Steve Jones were commissioned to create an audio palimpsest based on the last 60 years of popular music.

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Not an exhibit in itself, Clay's Macontrol software allows all of Clay's Mac OS X based exhibits to be connected to show control systems deployed by Sysco Audio Visual Systems to monitor and maintain the millions of pounds worth of equipment located at exhibition.

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// Other recent work...