EXPO Milano, UAE Pavilion

National Media Council UAE

May 2015

Experience Design:
Land Design Studio

Media Cubes

With millions of visitors flowing through the pavilion throughout its short lifespan, we wanted to keep the cubes quick and magical, delivering short stories in an enigmatic way.

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Pavilion App

To accompany each visitor's experience, Clay developed a publicly downloadable mobile app for Apple and Android devices. This app uses the latest in Augmented Reality technologies to deliver re-interpreted vignettes of each of the media cubes stories.

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Rap App

Guests to the pavilion are invited to contribute their own performance to the spectacular end show.

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Media Players and LED lighting media

Clay also produced the software to enable media playback of a range of small feature films, that integrate with the show control capabilities of the entire pavilion.

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// Other recent work...