CASIO Concept Store, CASIO
April 2012

The Tech-watch unit uses projection mapping onto an oversized model of a blank watch. Key features of three of CASIO's premium brands are animated across the 3D surface in a novel way. Visitors can select brands by pressing buttons on the unit, and the content can be updated seasonally.

Whilst most people are familiar with projection mapping onto buildings, using it on a small scale like this provides interesting opportunities to animate static objects. The gloss black case and bright whites in the content are designed to complement the store scheme, and using CASIO projectors also helped underline CASIO brand values.

Clay designed and produced the unit, including the electronics, for HarrimanSteel, the store's designers.