MTV Staying Alive


Zip Design
July 2012

Working with design studio Zip, Clay developed an iPad app for MTV's Staying Alive foundation. The foundation is an international content-producing and grant giving organisation dedicated to stopping the spread of HIV among young people.

Bringing together unconventional stories, information, resources, testimonials and past projects in an engaging and dynamic way, the iPad app provided a platform to raise awareness of the foundation and its work at the International Aids 2012 Conference in Washington DC.

Our app ran in an easy to use kiosk mode at the conference, and using the new iPad's retina display with live text gave the designers more freedom with typographic design and last minute content changes, as we were working to a tight schedule.