Promoting Medicine Together


January 2007

Promoting Medicine Together, is a permanent exhibition at Tokyo's Miraikan Museum in Japan which encourages visitors to think about the future of medicine in new and engaging ways.


This multi-user interactive that asks visitors to vote on contemporary medical issues, explored on touch-screen terminals attached to a comfortable seating environment.

Visitors can pick from five different stories set in the near future, each one highlighting a different moral dilemma brought about by the new advances in science and medicine. Visitors can then register their opinion by deciding what they would do in certain scenarios. These votes are collected and displayed on a giant circular screen in the ceiling above.

Statistics from the votes are collected and accessible to museum staff researching public opinion on medical issues.

Molecular Targeting Drug

Molecular Targeting Drug, is a game where visitors are challenged to arrange plastic shapes in order to help create new molecular level medicines.

Clay created a bespoke computer vision based system to recognise visitor’s arrangement of physical shapes, and respond to their potential solutions as they played the game.

This fun way of explaining how drug development is commonly approached turned a quite complex subject into an engaging interactive.


Two animated films were created to explain some of the recent advances in medical technology.

Sited within the graphic the walls of the exhibition, these animations take the visitor on a journey through the technologies using graphic character animation and subtle 3D techniques.

Breast Cancer

This interactive film, which takes visitors on a journey into the human body, shows how cancer is recognised in human DNA.

Using a rotary controller visitors can scrub back and forth, zooming in and out of a human body.

Lung Cancer X-Ray

This animation shows how new technology can help doctors diagnose lung cancer more effectively.

Multiple View Points

This interactive allows explores new medical visualisation technologies. Visitors can manipulate human organs in real-time 3D to get a better understanding of the advantages of these kinds of systems in medicine.

Mouse Brain

This exhibit showed how mouse brains develop over time, featuring cross-sections from MRI scans at intervals throughout a mouse's life.

The exhibit used an animation of a silhouette mouse running in an actual physical spinning wheel, projected onto a glass surface to progress through the story.

Screensavers and Music

Sally Rogers and Steve Jones were commissioned to create a collection of sounds and music loops that complemented the overall look and feel of the Medicine Exhibition at Miraikan.

Exhibition Designers:
Land Design Studio