Illuminating Neuroscience: Interactive Vitrines at SWC

Clay designed and produced five public-facing vitrine displays for the Sainsbury Wellcome Centre in Fitzrovia. Bringing cutting-edge neuroscience research to the streets, these interactive installations invite passers-by to explore fundamental questions about the brain:

• What is intelligence?
• How do you learn?
• Why do you sleep?
• How do you make decisions?

By combining engaging activities, dynamic lighting, and research-inspired objects, the vitrines act as 'digital windows' into the groundbreaking work happening inside SWC. Designed to spark curiosity and conversation, they offer a unique opportunity to interact with neuroscience in an unexpected urban setting.